This is a much better fit for the Givenchy brand and the fragrance itself. I've been a fan of Givenchy Beauty for many years, Liv Tyler is gorgeous, but lacked the playful spirit of Givenchy's "Very Irresistible" fragrance. They have Justin Timbelake as the face of their men's fragrance "Play", Amanda is the perfect counterpart to Justin. I wonder if they will have her do campaigns for their skincare line as well since she already has a partnership with Cle de Peau.
Seyfried’s print ads for Very Irresistible Givenchy were styled by creative director Riccardo Tisci and will be in magazines in October; she also shot a TV campaign. Can't wait to see them!
This is the ad below. What do you think?